It's not about name-calling.
It's about analysis.
Our purpose is to educate, to try and explain what we believe is the key to understanding Donald Trump.
That key is a psychological diagnosis. The problem is, the diagnosis we believe applies, for folks who aren't familiar with it, sounds like name-calling. It isn't. It's just an unfortunate coincidence that the term used to describe the psychological condition from which Donald Trump appears to suffer is rarely used correctly and is generally just a casually-tossed-around pejorative.
So it's not in the name of this site, and it's not on this home-page. Please, read on.